Convert Clients through Multimedia

Multimedia is not for big enterprises alone, anymore!  Gone are the days where the national TV Broadcasting Enterprise in a county lived their monopolistic existence.  That was the time when TV commercials, TV programs, TV news, and newspapers were the only day-to-day ‘multimedia’ we encountered.  In the transformation to the Information Age, multimedia has lost its exclusivity, but certainly not its popularity or its necessity.  It has become a tool through which the everyday businessman can convert clients. Multimedia is a vehicle through which a brand building strategy may be ‘transported’.

Why have multimedia become so important in the art of converting clients

Serious readers versus serious viewers in the art of converting clients. Sword Digital Art, Mossel Bay, Western Cape, South Africa

In the INFORMATION AGE (some call it the 4th industrial revolution) with all its 'Artificial Intelligence', we are actually coming back to authentic ‘craftsmanship’.  For example...

In the Information Age (some call it the 4th industrial revolution) with all its 'Artificial Intelligence', we are actually coming back to authentic ‘craftsmanship’.  For example, your organic gluten-free snacks business may thrive on the social media platforms but the actual product that you present must still be an authentic product.  So yes, its easy to post photos but the photos must showcase your authentic product, the stock photo will not really do.   Furthermore, we are dealing more with ‘serious viewers’ and less with ‘serious readers’.   These two aspects alone transformed small business marketing from the simple weekly newspaper advertisement to multi-platform marketing, which is impossible without multimedia.  The everyday businessman is more pressured today than ever before to communicate his or her ‘craft’ in order to convert clients and the way we communicate is more ‘visual’! 

This brings us to the point:  most serious medium-sized businesses can most of the time not afford to ignore multimedia in their marketing efforts.  It is an unavoidable BRAND BUILDING STRATEGY and in broad terms, one of the modern-day methods to convert clients I’m not talking of the fish & chips cafe at the corner of main and church street or the dry cleaners near the taxi rank...  I’m talking of the non-franchise seafood restaurant, the serious construction company, the organic cheese manufacturer, the exclusive sofa manufacturer or real wood furniture maker and maybe the mohair clothing manufacturer.  

Are you victim to deception

SWORD deals with business owners’ headaches over marketing and over the years we have come to identify quite a few serious gaps in business people’s comprehension of how to utilize all the free multi-platform internet possibilities out there.  This sobering ‘social network illiteracy’ of the masses has become the driving force behind most opportunistic and appealing ‘instant solutions’ on the internet market. From ‘build a website in 5-minutes’ to make your own professional TV-commercial.  ‘Instant solutions’ have a definite limit on how far you really can go and how effective it is. ‘Instant Internet Solutions’ usually turns out to leave its ‘most eager’ customers empty-handed and deceived at the end.  

Reach some solid marketing conclusions before you embark

Check out our discussions and digest a bit before you make marketing decisions.  It may just convince you in your pursuit of converting clients, and it may launch you on a surprising but satisfying marketing route.  Before you know it, your brand building strategy may just kick off with healthy momentum.

We believe that multimedia must showcase your authentic business...

That which is authentic will convince and what you’ve convinced may convert.  What is not convinced, will most likely not convert...

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