Corporate branding pursues many avenues

Whether you already have a business identity in place or not, we consider brand in every design.  Corporate branding is more than your logo.  It is more than the visual object that represents your establishment or company...

It is every visual element, product, service, and phrase that reaches your customer.  Every contact point of your business should communicate an integrated personality.  It defines how you present yourself.  When a new product and service is added to your range, it defines how it is presented to the world.

In reality, corporate branding development may follow an 'upside-down' order

All this sounds great, but we know that for a businessman things does not necessarily 'evolve' in the perfect sequence of how it is supposed to develop.   You might have a logo but nothing else.  You might have a good product but not a well-developed brand. We have come across firms that have been up and running for many years, yet their website constitute nothing more than just a bunch of items and their showrooms make no statement...

As a result, clients struggle to link them to a brand.  Usually in such cases, once we bring in branded depictions of their products on their website and social media alone, not even in their showrooms, the brand starts to develop.  People rediscover their product and start linking it to the brand, that has now gained some IMPACT and STRENGTH.  Depending on the industry,  branding coupled with a well-researched website 'construction' that acts as a facilitator and amplifies its message over social media, are in many cases enough to generate a considerable increase in conversions.

Your brand may need a push in the right direction, and the exertion of SWORD's multimedia design capabilities to bring forth solutions in your marketing and system.

  The point is 'we work with what you have' and always develop towards a CONSISTENT IDENTITY.  Our experience has helped to develop a kind of recipe for corporate branding, that starts like this:
Corporate Branding chef services offer by Sword Digital Art

The Corporate Branding 'Chef'

A well thought-through plan (script, sketch-plan and/or shot plan) to prepare the BASIC SAUCE. Add a PROFESSIONAL FINISH with a hint of the REAL THING and a jot of some 'WOW' visualization either in 3D or graphics/photo composition. Add as much WINE-SPICE MIXTURE as needed in order that everyone you want to reach can taste and be convinced...

Corporate Branding Infographic

Corporate Branding and graphic design infographic | Sword Digital Art
FROM BROCHURES TO POSTERS LOGO & IDENTITY DESIGN PHOTO COMPOSITIONS FROM BUSINESS CARDS TO NEWS ADS ROLL-UPS TO BILL BOARDS CATALOGUES & COMPANY PROFILES

FROM BROCHURES TO POSTERS

Flyers (A5/DL) / Z-fold brochures / Booklets / Posters / Banners /' - Double sided artworks price is 40% more than single sided artworks. P
Proof ideas: We provide anything from 1 to 3 ideas, depending on the custom arrangement with the client.
YOU GET: Professional, branding-consistent artworks delivered in printer ready, CMYK Corel draw format.
Conversions to email optimized PDF-versions for your email marketing can be requested.
Holistic quality control for applicable campaigns: Proof printing and/or dealing with the printer on your behalf.

LOGO & IDENTITY DESIGN

A well-thought-out visual allegory/symbol for your business that visualizes what the business stands for. We consider all aspects of what makes up your brand. Delivered in printer-ready format - CMYK-PDF. Vector for any size printing or die-cutting
Proof ideas: We provide anything from 1 to 3 ideas, depending on the custom arrangement with the client.
YOU GET: 1 to 3 diverse styles to choose from, depending on the custom arrangement with the client. Proof matched & finalized, color code- and print setting finalized into vector image.

PHOTO COMPOSITIONS

A LACK OF CONTENT OR DISPLAY?

As an EXTRA SERVICE, we can create attractive displays that enhance the quality and credibility of your marketing material with or without your photos.
Creation of display content including layered photo compositions, color temperature adjustments, photo-retouching, photo repair, and background deletion. We can also create from scratch with photorealistic or non-photorealistic 3D.

FROM BUSINESS CARDS TO NEWS ADS

'Branding-consistent' designing of:
Business cards - Landscape, portrait, custom shapes
Letterheads / Invoices / E-mail signatures
Newspaper / Magazine Advertisements - All sizes

Proof ideas: We provide anything from 1 to 3 ideas, depending on the custom arrangement with the client.
YOU GET: Professional, branding-consistent artworks delivered in printer ready, CMYK Corel draw format. In the case of email signatures, these can be delivered via email or installed should you require installation.
Conversions to email optimized PDF-versions for your email marketing can be requested.
Holistic quality control for applicable campaigns: Proof printing and/or dealing with the printer on your behalf.

ROLL-UPS TO BILL BOARDS

'Branding-consistent' designing of:
Banners - Roll-ups, Teardrops, Fins, Flags
Bill Boards - With our high quality photography and 3D visualizations your large-format printing will not pixelize.
Vehicle Branding - Car window design as well as 4-panel designs.

Proof ideas: We provide anything from 1 to 3 ideas, depending on the custom arrangement with the client.
YOU GET: Professional, branding-consistent artworks delivered in printer ready, CMYK Corel draw format. In the case of email signatures, these can be delivered via email or installed should you require installation.
Conversions to email optimized PDF-versions for your email marketing can be requested.
Holistic quality control for applicable campaigns: Proof printing and/or dealing with the printer on your behalf.

CATALOGUES & COMPANY PROFILES

'Branding-consistent' designing of:
Catalogue booklets - All Sizes
Company Profiles - Usually in A4-booklets or in 3-panel A4 brochure that is foldable.
Newspaper / Magazine Advertisements - All sizes

Proofing & Writing: One to two concept ideas depending on the custom arrangement with the client. We offer writing as an extra service.
YOU GET: Professional, branding-consistent artworks delivered in printer ready, CMYK Corel draw format. In the case of email signatures, these can be delivered via email or installed should you require installation.
Conversions to email optimized PDF-versions for your email marketing can be requested.
Holistic quality control for applicable campaigns: Proof printing and/or dealing with the printer on y

Our portfolio

  UNDER CONSTRUCTION:  We have an extensive portfolio which we are in the process of showcasing online.  While it is taking some time, we hope to have it ready soon.  For the interim: