HD VIDEO FOOTAGE
ANIMATIONphotorealistic • cartoon • motion graphics
CONVINCE strategically with Web Videos
tell a story | introduce | demonstrate | train | brand | advertise
SCRIPT WRITING The script is like a map, we're lost without it. It becomes a 'control document' with which we ensure that the client's goals with the video are attained. SHOT PLANNING The shot plan goes hand in hand with the script and Liezl directs the videographer with it.
SWORD have captured in numerous contexts and environments. We've overcome countless capturing challenges and adapt to the context with techniques such as 'off-cuts', smooth horizontal or vertical pans and sunset filming. LIGHTING This is one of the key factors that determine success and depending on the 'subject' a range of techniques may be employed. SOUND RECORDING We record professionally and synchronize on the timeline. DIGITAL PHOTOS While capturing, we usually also take photos. These are often useful during the editing phase.
PHOTOREALISTIC ANIMATIONThis is animation that appears as 'real-life'. Especially valuable for architectural visualization, product prototypes, product demonstrations, and training. SWORD PORTFOLIO: Traxdor Cape's entire website makes use of these services - VIEW their latest product demonstration of the Armorshutt product. CARTOON ANIMATION One of our signature projects for 2019, has been a cartoon project used by the client company for facebook advertising. Semi-realistic 3D animation is quite popular and is what you will see in this portfolio example. MOTION GRAPHICS Motion graphics are used as 'elements' in webvideos. Logo animation is a typical 'motion graphic'. SWORD PORTFOLIO: Traxdor Cape - VIEW their homepage at the top, for an example of the Armorshutt motiongraphic
From slide shows to complex introductions or animations. MUSIC Music adds atmosphere and it may be either used straight or creatively with synchronization effects. SOUND EFFECTS We may use this extensively, depending on the type of project TITLES We employ them strategically and with style. FOOTAGE Layered effects and colouring are popular techniques to bring a professional, integrated end result.