Company Brandmark Design
Biotech Brandmark
A re-design of an existing brandmark.
We kept the basic identity, to compliment the company's existing brand, but re-conceptualised the gross appearance and focus.
Below: The old non-digitised copy we received...
icons & brand writing
Icons reinforce brand...
Brand writing gives personality!
LOGO: Keeping the hand-drawn look we reconceptualised and digitised the existing logo into a quality vector format.
Our company brandmark design incorporated core biotech aspects and turned it into identity.
BRAND WRITING resonates with the brandmark and is still developing as we work on new campaigns for this company.
ICONS: In concordance with the logo 'hand-drawn'-icons helps to establish this company's persona.
Main Identity Hues & Color development
Hues & Allegory add depth
ALLEGORY is part of the brand writing that we developed for this company and it is visually presented. Once again resonating the hand-drawn look.
HUES is developed specifically to add depth to the color palette. It is used in content development, the comapny's website and their online campaigns.
