This is branding in its real meaning.  Developing a persona for projects, companies, artists, products, etc.  Conceptualising user-touchpoints.
This is the core of our designing approach

SWORD develops marketing blueprint

We cannot separate any of our other creative processes from corporate identity design.  We literally consider brand in EVERY design!  Conceptualising narrative, hues and ‘genre’ is more aspects of identity design that forms part of our daily work.