Stagnancy has a negative long-term effect
A Stagnant website does more harm than good. If your approach to your company’s website is a ‘minimum-input’-approach please consider going without a website. Or talk to us to transform your online presence to a more affordable but viable and dynamic option, that will help you convert potential. Otherwise, what is the point?
A website can be likened to a plant and plants are dynamic
True healthy websites that are an asset to a company, big or small, are dynamic.
CHALLENGE: find any stagnant old website on the internet, study it, consider the industry and ask yourself what good does this website do for the company or person it is representing. Do the pictures convince you? Does the writing convince you? Is there enough substance to it, to be convincing? Does it show day to day activity through block posts, news posts, social media posts and/or portfolio posts? Is it visible on the google search engine for a start?
OUTCOME: you will find no stagnant old website that is of benefit to a company on the internet today.
To keep a dynamic website going it needs to be nourished, just like a plant
If you’ve done a website with us we can guarantee you that the soil and plant circumstances were handled with the utmost care and you have yourself a healthy website because SWORD is in the business of sustainable website development. We never do a website without standard SEO, unless the client specifically asked for it. Through standard research and SEO, we made sure we’ve planted it at a spot with enough sunlight and it has the potential to grow. See the table below. However, we cannot nourish it without your cooperation.
|STANDARD SEO||ADVANCED SEO|
|SEO research||Internet ads|
|Credible design||Link building|
|Credible writing||On demand services...|
|Meta tag writing|
A website just like a healthy plant can die without nourishment. Website death means it is not convincing anymore to readers and it does not come under the public’s eye for it to be useful. Outdated information. No ranking. No growth in website substance. No news or indication of daily activities that are able to convince the world out there that your company is active.
Our website health formula
In conclusion, as a final summary I want to share this formula we work on. The SWORD websites' marketing formulation (see the picture below):
proper SEO (sunlight) + high credibility (water & nutrient rich soil) = conversion