Multimedia Design Feedback: Manufacturer
Nico de Lange
September, 2016
Context: Multimedia project in preparation for the launching of a patented product at the Homeowner’s Expo, September 2016 and is a great example of product identity design or brand development. It included the launch video for the Legion Guard Alarm gate, story-line motion graphic of the logo, a 3mx2m photo-realistic print for the booth, a high gloss quality booklet, z-fold pamphlet, and website. He obtained 300 leads within approximately 4 days of which 80% converted into transactions.
Conversation: You’ve done exactly on video and paper what I had in mind. I’m crazy about my video and would never have pulled it off without you. Look at it (client showing to a previous Z-fold design and the one designed by SWORD), this is what I call professional and this amateurish! …Liezl, I’ve never spent ‘dead money’ on you guys!
Originally in Afrikaans: Julle het presies op video en papier gedoen wat ek in gedagte gehad het. Ek is mal oor my video en sou dit nie sonder julle gedoen kon kry nie. Kyk hier (kliënt verwys na ‘n vorige Z-fold en nuutste Z-fold pamflet), hierdie is nou professioneel en hierdie amateuragtig …Liezl, ek het nog nooit ‘dooie geld’ op julle spandeer nie!
